Bowness Soapworks isn't your average soap company. This Calgary-based maker forages and sources their own ingredients for small-batch, cold-pressed soaps, then takes those soaps on actual adventures. Hiking, climbing, rafting, mountaineering. They needed a bold brand to match that energy.

This project covered the full brand experience, from identity through to packaging and web. The logo and branding pulled from the local landscape to give a strong sense of place. A wide colour palette was built to support multiple product lines while keeping everything feeling like it belongs together. Typography was chosen to be bold and confident, so it can hold it's own on a product label or website header. The packaging brought that identity into something tactile and giftable, designed to feel as considered as the product inside. The website pulled it all together into a cohesive online presence that felt true to who they are.